Watch This, Listen Up, Click Here

Watch This, Listen Up, Click Here

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Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries and reveal how a few powerful ad-buying companies decide what consumers will see, hear, and read--and ultimately buy.... 2004 show to lauding the G6, touring an assembly plant and promoting its On- Star, satellite radio, and quality-control features. ... Regis and Kelly handed out keys to a Pontiac Montana SV6 minivan each weekday for a month. ... Despite the $20 million worth of awareness generated, even Oprah could not prevent the G6 from gathering dust on dealersa#39; lots. ... And how do you think the editorial idea for a piece in Playboy on a€œThe best way to make love in a Minia€ (with diagrams usinganbsp;...

Title:Watch This, Listen Up, Click Here
Author: David Verklin, Bernice Kanner
Publisher:John Wiley & Sons - 2007-04-20

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