Power of Branding

Power of Branding

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Brand is considered the most valuable intangible assets of a firm. Building a strong brand required careful planning and even creatively designed. A strong brand commands intense consumers loyalty at the heart is a great product or services. The purpose of this workshop is to underline the importance of developing and communicating an understanding of branding to customers.many credit card companies. ... Value Chain a strategic way for identifying ways to create customer value. ... Example, instruction manuals for many products put together by engineers some with technical terms are difficult to understand, DVD anbsp;...

Title:Power of Branding
Author: Dr Vincent Wee & Vivien Wee
Publisher:Booktango - 2013-09-12

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