Do you have trouble calculating cost per thousand, reach, share of market and many other facts needed to effectively evaluate media? Your worries are over. After reading Media Math, the first and only book to review basic math skills necessary for effective media planning, you'll know exactly what to do.There are two common logic systems, algebraic and arithmetic (p. 4). Algebraic Logic. Each number entered into the calculator is followed by a function key applying to the next number and concludes with an equal sign (p. 5). Arithmetic ... CPM. See Cost per thousand. CPP. See Cost per rating point. Cumulative audience (Cume). See Reach. Decimal. A point ... 2). Rounding increases the last decimal shown in the calculator answer panel if the next digit has a value of 5 or more (p. 1).

Title | : | Media math |

Author | : | Robert William Hall |

Publisher | : | National Textbook Company - 1988-12-01 |

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