Implementing E-commerce Strategies

Implementing E-commerce Strategies

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qIn Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the qwhatq and qwhyq of e-commerce, Epstein zeroes in on the elusive qhow.qq--BOOK JACKET.aquot;In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company.


Title:Implementing E-commerce Strategies
Author: Marc J. Epstein
Publisher:Greenwood Publishing Group - 2004
ISBN-13:

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