Cross-cultural Management
'Professors Redding and Stening, as leaders in the field, have done a superb job in putting together some of the key research articles into two volumes, both are a must read for business executives and research scholars interested in cross-cultural management.' - Tan Chin Tiong, Singapore Management University, Singapore 'A much needed volume combining the theory and application of cross-cultural management, by two authors who have had teaching and research experiences in every corner of the globe.' - Chong Ju Choi, Australian National University, AustraliaThe present research involves a longitudinal case study of Sanyo Electric, a Japanese firm that started U.S. manufacturing ... To understand the context, we describe Sanyoa#39;s history before it established itself in the United States and then outline the specific issues Sanyo encountered ... When a government-managed marketing agreement limited television imports but placed no limits on Japanese firmsanbsp;...
| Title | : | Cross-cultural Management |
| Author | : | S. G. Redding, Bruce William Stening |
| Publisher | : | Edward Elgar Pub - 2003-01-01 |
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