Advertising and Violence

Advertising and Violence

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Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.She is the advisor for the American Advertising Federation club on campus. Ethan Pancer is an assistant professor of marketing at the Sobey School of Business at Saint Marya#39;s University. Dr. Pancer holds a PhD in management, concentratinganbsp;...


Title:Advertising and Violence
Author: Nora J. Rifon, Marla B Royne, Les Carlson
Publisher:Routledge - 2014-12-18
ISBN-13:

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